An introduction to innovation in consumer search optimization

An introduction to innovation in consumer search optimization

The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart chatbots transforming and streamlining customer service and the new additions of drone deliveries and augmented reality. Despite these leaps, most search technologies still used by modern retailers and brands are lagging behind. Markus Stripf explains

How to use SEO on LinkedIn

How to use SEO on LinkedIn

LinkedIn is the most popular platform for B2B companies to acquire new clients so being able to optimize your LinkedIn presence has a whole array of potential benefits - both for your personal profile and also for your business.

How to drive more traffic to your WordPress blog

How to drive more traffic to your WordPress blog

Driving traffic to a blog has never been easy, and there's no magic bullet to achieve it. However, taking certain steps can significantly increase your chances of earning blog traffic and - hopefully - turning a profit with your blog.

Participating in the conversation: 10 ways to generate traffic WITHOUT Google

Participating in the conversation: 10 ways to generate traffic WITHOUT Google

Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of understanding how to generate traffic without Google. Google is big, but it is not good to concentrate all your efforts into just one referrer.

Experts agree: Social media is ineffective in local link building

Experts agree: Social media is ineffective in local link building

As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. To give an insight into industry best practices, local SEO tool provider BrightLocal asked 20 experts in local SEO which local link building tactics worked for them. Here's what they found.

ClickZ Buyers Guide | Bid management platform review: Kenshoo

ClickZ Buyers Guide | Bid management platform review: Kenshoo

With more than $90 billion spent on paid search in 2017, bid management platforms play a vital role in deriving maximum value from a brand's digital media budget. In this article, we take a look at Kenshoo, a leading bid management tool profiled in the new Buyers Guide from our sister site, ClickZ.

30 ways to market your online business for free

30 ways to market your online business for free

For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share 30 things you can do right now to market your online business for free.