The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart chatbots transforming and streamlining customer service and the new additions of drone deliveries and augmented reality. Despite these leaps, most search technologies still used by modern retailers and brands are lagging behind. Markus Stripf explains
LinkedIn is the most popular platform for B2B companies to acquire new clients so being able to optimize your LinkedIn presence has a whole array of potential benefits - both for your personal profile and also for your business.
Digital is vital to the success of any marketing strategy. Or is it? It's a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer.
Driving traffic to a blog has never been easy, and there's no magic bullet to achieve it. However, taking certain steps can significantly increase your chances of earning blog traffic and - hopefully - turning a profit with your blog.
Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of understanding how to generate traffic without Google. Google is big, but it is not good to concentrate all your efforts into just one referrer.
As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. To give an insight into industry best practices, local SEO tool provider BrightLocal asked 20 experts in local SEO which local link building tactics worked for them. Here's what they found.
With more than $90 billion spent on paid search in 2017, bid management platforms play a vital role in deriving maximum value from a brand's digital media budget. In this article, we take a look at Kenshoo, a leading bid management tool profiled in the new Buyers Guide from our sister site, ClickZ.
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share 30 things you can do right now to market your online business for free.
It's been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then?
Organic success on Facebook may have become harder for brands in the past few years - and will become all the more so with the upcoming change to its News Feed - but the same doesn't necessarily apply to its paid advertising options.